Despite New Jersey’s legalization of recreational cannabis in 2021, the Jersey Shore remains a patchwork of acceptance and resistance, reflecting a complex interplay of local values, economic interests, and evolving perceptions.
A Tale of Two Shores
Atlantic City stands as a beacon for cannabis enthusiasts, embracing the industry with open arms. The city not only permits adult-use dispensaries but is also pioneering cannabis consumption lounges, aiming to integrate cannabis into its tourism-driven economy. Mayor Marty Small views this as a new revenue stream and an opportunity to create jobs, stating that it represents an exciting new industry.
In stark contrast, neighboring towns like Wildwood Crest and Ocean City have enacted bans on recreational cannabis sales and public consumption. Officials in these areas argue that cannabis conflicts with their “family-friendly” image, a sentiment echoed by Wildwood Crest Mayor Don Cabrera, who emphasized the town’s desire to keep cannabis out of business and hotel districts.
Community Concerns and Enforcement Challenges
The divergence in policies has led to confusion and enforcement challenges. While possession of cannabis is legal statewide, public consumption remains prohibited, leading to complaints about marijuana use on beaches and boardwalks. Law enforcement officials have expressed concerns about the limitations imposed by state laws, which they feel hinder their ability to address underage use and public consumption effectively.
Economic Opportunities Amidst Hesitation
Despite the hesitancy of some municipalities, the economic potential of cannabis tourism is undeniable. The global cannabis tourism market was valued at over $10 billion in 2023, with the United States accounting for more than half of that revenue. Atlantic City’s proactive approach positions it to capitalize on this growing market, while other towns risk missing out on potential tax revenues and job creation.
Shifting Perceptions and the Road Ahead
Public opinion in New Jersey reflects a gradual shift towards acceptance. A poll conducted by Stockton University found that 86% of users were satisfied with their experiences at licensed dispensaries, citing product safety and quality as primary reasons. However, stigma persists, particularly in communities where opposition groups actively campaign against local cannabis businesses, often citing concerns about crime and youth exposure.
As the state continues to navigate the complexities of cannabis legalization, the Jersey Shore exemplifies the broader national conversation: balancing public health, economic opportunity, and community values. The coming years will reveal whether the region can harmonize these elements or remain divided in its approach to cannabis.